MAJOR Gradient Safari Fitted... Coming Real Soon!

Some of you got the first glimpse of the new MAJOR fitted on this post.

Now you get to see better pictures of the fitted, before we shoot the official NewsChannel post.


As you can see the pattern is our beloved Safari pattern, but with our new design twist. The color of the Safari pattern fades from Dark Purple to Teal. Thanks to Shawn C., who executed this pattern, we were able to achieve a true gradient pattern, printed on white cotton for that crispy summer look.

This cap took over a year from concept to production. Some of you have seen me rock the sample on occasions, and we made subtle changes to make sure that our customers get the best fitted possible, the MAJOR way!

This will be the first official Summer drop for the year, but we will have many more MAJOR releases coming, including DC 4th of July Celebration Cap & 8.8.08 Beijing Olympic Edition caps.

We are so proud to be a part of everyone's lives, where MAJOR is the fitted that matters!

MAJOR Forever!

Our MAJOR Trinity Logo is very close to our hearts, and symbolizes our DC roots in a truly iconic manner. Designed by my good friend, Dheen Weening, a former creative director for TRUE SF, this logo has been embraced by everyone in the DMV, and people all over the world!

It's totally another level of respect for the Trinity to see it in the form of a tattoo. Big shouts to Luis for getting inked, and sending us the flick.

Upcoming MAJOR fitted appearance!

MAJOR's yet-to-be released Gradient Safari Fitted makes a cameo appearance on my friend, David Banner's new video for "Get Like Me," which also features Chris Brown & Yung Joc.

Can't wait for the actual video to drop on MTV, BET, and on the net, but in the meantime, here is a sneak preview:
It's going to be a great summer!!!

And The Winner Is...

Coming soon @ MAJOR...
Mr. Obama IS coming to Washington... Barack, MAJOR, and DC, a winning combination!

Rapper Bun B at it again...

During the 2008 All Star Game Rapper Bun B was seen in his Black/Silver/Red Major New Era. He's in the April/May Complex magazine feature on the LRG x Courvoisier x EA Sports x G-Shock x Whey-Up party pick up a copy or just peep the pics here.

Dizzee Rascal featuring Bun B. in MAJOR fitted

MAJOR & The Hundreds & Skillz

Today, in the midst of our busy day @ MAJOR, a friend of mine stops through and tells me that one of our MAJOR fitteds made an appearance on The 07 Rap Up video by Skillz. It's in all the scenes that Skillz is at The Hundreds store.
I didn't even know that our DMV Fitted made it into Skillz' video, as I was paying attention to the song and not what he was rocking, but when we checked it out, Skillz was definitely rocking The MAJOR fitted, in front of one of our favorite brand partners in the business, The Hundreds Store in Los Angeles. Big ups to Skillz, Chris Robinson & the whole Robot Films crew, and of course, The Legendary Roots Crew, with whom Skillz is embarking on a 35 city tour next week.

Oh, the friend of mine that stopped by the store and told me about the video? It was Skillz himself. We definitely appreciate the support, and all of you should go check him out on tour in Europe and Asia this year!

Happy New Year! Wishing you a MAJOR 2008!

It's 2008... Happy New Year to everyone that has come through and represented MAJOR lifestyle in 2007, whether in person in store, or through phone orders.

We had a great year in 2007, thanks to your support, and we WILL be bringing you even more heat, more unique and exclusive stuff in 2008.

Some of the upcoming highlights that I can reveal to you now include:
MAJOR x adidas Remix Project
MAJOR x New Era global releases
MAJOR x Nike Basketball
MAJOR Brand Apparel

As always, trust us to be your source to bring you the freshest style...

Thank you for all your support, and today is the start of a great year ahead for us!

1 Year Anniversary Update

Many of you guys have written or called me about what we have in store for our First Anniversary coming up.

We have kept things under our hats (pun intended) until now.

One thing for sure, we are not having a party or an in-store event. One of the worst things about having a birthday in December (I should know... I just had mine on December 12th), is that most people are so caught up in holidays that the celebration just doesn't seem like it would be if your birthday is... in March. Right now, our goal is to make sure that everyone can find that perfect gift for their loved ones and themselves, and we will concentrate on having the best product here.

But, as an exclusive source for sharing our latest news with our fam, I will let you know this...

We will have 5 MAJOR fitteds dropping on Monday, December 17th, which is our official birthdate. They will all be remix versions of our much beloved, and much sought after, 1st generation MAJOR fitteds. We promised you that we will never release the exact same cap twice. So we had to do a remix!

Also dropping will be another collab effort with one of our favorite West Coast brands. It will be a t-shirt and New Era fitted combination. This brand has never been able to produce a New Era collab before doing this 3-Way with us.

Stay Tuned!

It's been a long time, shouldn't have left you!

First and foremost, I would like to thank our MAJOR family, yes, that's MAJOR family, for all the encouragement, love, and support that you have given our crew for the last year!

MAJOR family is extended beyond just the current employees, and our customers, but includes everyone from our brand partners (too many to shout out), marketing & PR partners (Complex, SoleCollector, Scheme, Washington Post, and all the blog sites), as well as everyone who has been touched by MAJOR in some part of their lives.

One year ago, on December 17th, 2006 as the clock struck midnight, we ripped down the construction paper on our window, and unveiled to the world what MAJOR experience is all about. I still remember that day like yesterday, 72 hours of work with no sleep, contractors getting done with their final touches 5 hours before opening, the line that formed all the way down the block, and the experience of ringing up our first customers with MAJOR x New Era fitteds, MAJOR x LRG t-shirts, Jordan Spizikes, and much more.

A lot has changed in one year. One of our original employees, Damu, is currently one of the most acclaimed producers in hip hop (check out his latest effort, Y-Society). Another original employee, Q Jefferson of Grand High, put out a artist collabo shoes with K-Swiss. And as you've been with us for the entire ride, you've seen the MAJOR brand Trinity (The 3 Bars and 3 Stars that form an M) on celebrities like Nas, Bun B., Clark Kent, Ed Lover, Talib Kweli, and Lebron.

In one year, after opening as the first premium footwear and streetwear ultra boutique experience in Washington DC, we have been included in every prestigious category of athletic footwear hierarchy. MAJOR is Nike Tier Zero Select, adidas Consortium Partner, New Balance Super Team 33, Puma's List Program, Creative Recreation Prime, and Reebok Edge, just on the footwear side. We are also proud to bring you the largest selection of Nike Tech Pack Energy Apparel, Addict Clothing UK, and Penfield, along with the best of US streetwear brands like The Hundreds, Lemar & Dauley, Orisue, Rogue Status, Orchard Street, Dissizit, PegLeg, and more.

We have sold over 1,000 MAJOR fitteds in our first year, and the best is yet to come! As we celebrate the 1st year anniversary, we will be releasing six remix colorways of our original MAJOR and Washington fitteds that you loved. Embroidered with the 1st Anniversary Logo on the right, these fitteds are the colors that you wanted from our first offering, but remixed so that the buyers of the original fitteds won't have to feel like we are messing up their most cherished classic MAJOR fitted.

Also, as we celebrate the 1st year, this blog, which started it all for us, is making a triumphant comeback. NeverMinor blog will serve as me & Underdog's outlet to share our personal feelings about the business, and the world that we live in. Unlike the NewsChannel, NeverMinor will be the personal side of MAJOR, the entity.

I hope you enjoyed the YouTube videos...
I hope you enjoyed all the catch phrases like "Be There!" and "Your favorite shop employees' favorite shop."
I hope you enjoyed shopping with us @ MAJOR!

We are the only store that matters, because you matter to us... Welcome to the family that you've always been a part of.

MAJOR, neverminor...

More Than Just The Retail Store

People have asked us "What will make MAJOR so different from the rest of the so-called sneaker boutiques?"

The answer is simply this: MAJOR will be a retail experience, as experiences make up our character DNA. Come to MAJOR, and get to know us. Learn from us and we'll learn from you.

We are culture influencers, advertising executives, DJs, poets, students, and philosophers.

Our roots run deep in this city, and we hope that we can be a permanent part of your life!

Our common love for the sneakers and style brought us together.

Who remembers old Georgetown?

Who remembers Snyders In Step stores?

Who remembers Cavaliers?

Who remembers when Nobody Beats The Wiz & Kemp Mill stores ran the music scene in DC, and people bought cassette tapes?

Remember Chicago's, The Ritz, Convention Cafe, Fifth Column, Kilamanjaro, Anastasia's, Spy Club, Zei Club, The Vault, Chapter, Mirage, and old WUST Music Hall?

Remember when Downtown Locker Room used to be Georgetown?

We've been repping DC through the good times and the bad times.

But now DC's about to go through something MAJOR...

Kicks, Fitteds, and latest gear.

Watch for us this Fall...